Client

NorCAl Nitro

Chico,Ca

role

Lead Designer

Tools

After Effects

Adobe Premiere

LightRoom

NorCAl Nitro AD

Created a storyboard, shot, and edited a promotional video for a local coffee company.

 

Promotional Video

Background

NorCal Nitro is a local coffee company based out of Chico, CA. They partner with their sister company, Rhapsody Coffee, to roast organic coffee. They specialize in fair trade of single-source beans cultivated from small community farms in Brazil, Africa, and Guatemala. Both brands are currently distributed all around northern California.

PROJECT GUIDELINES

The client identified three specific things we needed:

1. Brief (roughly 30 second video)

2. Dynamic

3. Showing the roasting process

THE PROCESS

After meeting with the client, I created a storyboard; a short story about the product, beginning with the product on the shelves to the iconic cascading effect nitro coffee produces when dispensed. I began shooting footage at the company's roastery, local stores the coffee is sold, and in my workspace.

SPOTLIGHT

My favorite scene to shoot was getting the can to open by itself. To bring my vision to life, I had to think outside the box. Though tedious, I was able to achieve this look using a string and masking layers frame by frame.

Final Product

The final video demonstrates the roasting process, advertises the product, and makes the client happy.

About me

Contact

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