A student project in which I was challenged to create a visual identity for a conceptual company that makes protective masks.
I was given a brand name and a product… that was it. I was given freedom to create cohesive branding and a product line across multiple platforms.
The first challenge I encountered was making sense of the name and how to communicate this to a consumer. What is “Let Mask”? I decided to give the name meaning by using a catchphrase: “Be Safe. Be Unique. Let Us Do the Rest”.
Go ahead and test run my app prototype!