Branding & Prototype

Client

CSU, Chico

Chico,Ca

role

Lead Designer

Tools

Illustrator

Photoshop

Dimension

XD

Let Mask

A student project in which I was challenged to create a visual identity for a conceptual company that makes protective masks.

Background

I was given a brand name and a product… that was it. I was given freedom to create cohesive branding and a product line across multiple platforms.

Creating an identity

The first challenge I encountered was making sense of the name and how to communicate this to a consumer. What is “Let Mask”? I decided to give the name meaning by using a catchphrase: “Be Safe. Be Unique. Let Us Do the Rest”.

App Prototype

Go ahead and test run my app prototype!

About me

Contact

Resume

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